Mid-Market Businesses

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The French lettering company manufactured a set of dry-transfer sheets which included the lorem ipsum  filler text in a variety of fonts, sizes, and layouts. These sheets of lettering could be rubbed on anywhere and were quickly adopted by graphic artists, printers, architects, and advertisers for their professional look and ease of use.

Some claim threatens to promote design over content, while others defend its value in the process of planning.

I’ve heard the argument that “lorem ipsum” is effective in wireframing or design because it helps people focus on the actual layout, or color scheme, or whatever. What kills me here is that we’re talking about creating a user experience that will (whether we like it or not) be DRIVEN by words.

Lorem ipsum is so ubiquitous because it is so versatile. Select how many paragraphs you want, copy, paste, and break the lines wherever it is convenient. Real copy doesn’t work that way. serving to make other aspects more aesthetic. Instead of your design enhancing the meaning of the content, your content is enhancing your design.